Why We Started
We started this website because we were sick to death of the lies, misinformation, and hype which dominates the health and fitness industry today. Because make no mistake about it; it is an industry. People today spend a fortune on products they don’t need, supplements that don’t work, and fitness advice that they could do without. As of today the supplement industry alone is worth billions of pounds per year. The personal training, cook books, equipment, food; all of that is many millions more on top too.
It isn’t just money that people lose to these scams either. Some popular nutrition advice is costing people their health. There are some supplements out there that put people in serious danger if they aren’t careful.
It’s this climate that gave birth to this website.
We grew sick and tired of seeing friends, family members, and coworkers throwing money down the drain and getting nowhere in the process.
So we resolved to change it in whatever way we could. We went about educating everyone we could about the supplements they were taking, the diets they were following, and the “alternative medicines” they were using, trying to get them to see how bogus it all was.
But eventually we realized that the problem was much more widespread than we realized. Many people hold completely unfounded beliefs about diet, exercise, health and longevity. They firmly believe that certain diets will help them live longer, when the science actually says the opposite. They think certain things are medical fact, when in reality they are simply industry-driven hype.
We knew we needed to spread our message to a wider audience. This site is the result of that realization.
We want to do everything we can to help you avoid the worst scams out there.
Whether it’s fad diets, harmful supplements, or bogus health claims, we’re going to expose it for the propaganda that it is.
Our goal is to build the biggest, most comprehensive and trustworthy source for health and fitness advice on the internet. It’s going to take time, and we’ll make a lot of mistakes on the way, but we’ll get there in the end.